B23-BBA-MDC-102 Social Media Marketing
| Part A – Introduction | |||
| Subject | Business Administration | ||
| Semester | I | ||
| Name of the Course | Social Media Marketing | ||
| Course Code | B23-BBA-MDC-102 | ||
| Course Type: (CC/MCC/MDC/CC-
M/DSEC/VOC/DSE/PC/AEC/VAC) |
MDC-1 | ||
| Level of the course (As per Annexure-I | Introductory-Level | ||
| Pre-requisite for the course (if any) | None | ||
| Course Learning Outcomes (CLO): | After completing this course, the learner will be able to:
1. Understand the significance and challenges of social media marketing. 2. Develop a comprehensive social media marketing strategy. 3. Create and manage engaging social media content. 4. Utilize social media advertising tools and analyze campaign performance.
5*. |
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| Credits | Theory | Practical | Total |
| 3 | 0 | 3 | |
| Contact Hours | 45 | 0 | 45 |
| Max. Marks: 75
Internal Assessment Marks: 25 End Term Exam Marks: 50 |
Time: 3 Hours |
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| Part B- Contents of the Course | |||
| Instructions for Paper- Setter
The Paper-Setter shall set nine questions in all and the question paper shall be divided into two parts. Part ‘A’ shall comprise four short answer type questions from the whole of the syllabus carrying 2.5 marks each, which shall be compulsory. Part ‘B’ shall comprise eight questions (two questions from each unit) carrying 10 marks each and the student will be required to attempt four questions selecting one question from each unit. |
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| Unit | Topics | Contact Hours | |
| I | Social Media Marketing: Meaning and significance in modern era; Impact of social media platforms- Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube on Marketing endeavours; Problems associated with Social Media Marketing. |
12 |
|
| II | Social Media Planning: Social media goals and objectives; Audience analysis; Developing social media marketing strategy; Social media control; Integrating marketing strategy with social media marketing strategy. |
11 |
|
| III | Social Media Content: Content Creation, Audience Engagement; Content Scheduling; Content Management and Control. |
11 |
|
| IV | Social Media Advertising and Analytics: Tools for social media Advertising; Planning and executing social media campaigns; An Overview of social media analytics tools. |
11 |
|
| V* | |||
| Suggested Evaluation Methods | |||
| Internal Assessment:
➢ Theory ● Class Participation: 05 ● Seminar/presentation/assignment/quiz/class test etc.: 07 ● Mid-Term Exam: 13 ➢ Practicum ● Class Participation: ● Seminar/Demonstration/Viva-voce/Lab records etc.: ● Mid-Term Exam: |
End Term Examination: 50 |
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| Part C-Learning Resources |
| Recommended Books/e-resources/LMS:
1. Sameer Deshpande, Philip Kotler, Nancy R. Lee; Social Marketing in India; Pearson Publication 2. Jason McDonald; Social Media Marketing Workbook 3. Linda Coles; Marketing with Social Media; Pearson Publication 4. Dan Zarrella; The Social Media Marketing Book; Pearson Publication 5. Michael R. Solomon, Tracy Tuten; Social Media Marketing; Pearson Publication 6. Guy Kawasaki, Peg Fitzpatrick; The Art of Social Media: Power Tips for Power Users; Pearson Publication. |
